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Richardson Consulting offers research,
strategic communications, and management
services to national political and issue
campaigns, coalitions, 527 groups and
other political entities, independent
expenditures, corporations, non-profits,
and trade associations.
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Strategic Communications
With more
than twenty-five years of media and
communications experience, Richardson
Consulting is uniquely qualified to help
clients communicate and manage their
message.
Printed materials are also a key
component of the firm's communications
services, as well as the newer social
media tactics.
• Strategic communications planning, and
message development and enhancement.
• Press relations, including targeted
data base management, press release
writing and distribution, and media
inquiry coordination.
• Branding or rebranding including logo
design, and integrating a new look
throughout all channels. Also,
collateral materials development and
design such as brochures, newsletters,
and ads.
• Online services like website
development and e-mail promotions, and
social media campaigns that include
Facebook, YouTube, Twitter, and other
“new media.”
• Developing social media campaigns that
include Facebook, YouTube, Twitter, and
blogging.
Research & Issues Management
The
building block for any communications
effort is solid, professional research.
While the Internet has made information
more readily available, an increase in
material does not translate into solid
research. The key to effective research
is taking the time to review and analyze
mounds of information, and to possess
the political savvy to boil it down into
effective, game-changing “concepts” that
can make the difference in a campaign,
whether it is someone running for
elected office or a corporation engaged
in a highly visible public issue.
This is what sets Richardson Consulting
apart from others.
Specifically, Richardson Consulting
offers the following research services:
• Opposition and vulnerability studies
involving political candidates
(electronic and field research).
• Strategic research services for 527s,
and political organizations involved in
independent expenditures and other
political campaign activities.
• Issues monitoring and policy analysis
for corporations, trade groups, and
political entities.
Management Services
A
seasoned veteran of running political
campaigns, coalition groups, non-profit
organizations, and other entities,
Richardson is uniquely qualified to
bring senior level management to any
effort. He has built groups from the
ground up, such as former Congressman
Steve Largent’s Leadership PAC. He has
also served as Executive Director of the
American Danish Business Council and the
National Recreation and Park Foundation.
Richardson brings a unique blend of
political and communications savvy
coupled with a practical, inclusive,
balanced, and problem solving leadership
style that produces results.
Richardson Consulting offers the
following management services:
• Business, financial, and
communications planning (start-up, and
regular intervals).
• Fundraising and development.
• Board creation and management,
including planning for and leading
quarterly and annual meetings.
• Logistical services, including
creating a “store front” presence both
physically and virtually.
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